The assignment was to reveal the most powerful production truck ever built. A 702-horsepower off-road desert racer that demanded to be tested in harsh conditions, driven by some of the world's top stunt drivers, and challenged my producing skills in the middle of a pandemic. The long-awaited 2021 Ram TRX was unveiled to the world via this long-form video titled 'Sandman.'

Additional spots, used within the reveal campaign, are below.