This campaign was one of those rare projects to get to work on in advertising; the task of telling the powerful, personal story of someone’s fight with cancer.

I first went out to different towns to conduct pre-interviews with all of the potential cancer survivors. Then, as we shot with them, got to know not just the individual, but also their families, and even their doctors. Lots of moving pieces involving the production, but worth all the work.

The :60 spot is above, and some more personal :30's, below. I ended up writing and directing a long-form fundraising video with yet another survivor. That video is below, as well.