Shot in multiple areas throughout the south of Spain, this was the launch film debuting not just a new car, but reintroducing a brand to a North American audience.

Beautiful urban and rural landscapes provided the perfect backdrop for an impressive new sports car. I will say that demonstrating its “launch mode” in the middle of Barcelona was an interesting scene, but in the end it happened, despite a few neighbors raising some eyebrows.

A few weeks later, we went back and shot a second launch film (below) for the convertible version of the Alfa 4C.