"Beautiful Lands"

The most ambitious production ever for FCA (Fiat Chrysler Automobiles), as well as The Richards Group’s most expensive single spot, this 19-day production shot in 10 countries, 40-plus locations, and our multiple units traveled more than 73,000 miles around the world.

Locations included multiple areas within the United States, Italy, Brazil, China, Spain, United Kingdom, Japan, Australia, Thailand, and United Arab Emirates.

We also licensed the iconic song, "This Land is Your Land," and recorded our own original composition.

Some of my favorite moments are below.

Super Bowl 'Beautiful Lands'

For
Jeep
Type
Broadcast TV
Director
Dimitri Karakatsanis
Production Company
Caviar Content