Yes, more Ram, but stay with me. This was one of those rare, rewarding projects in advertising. Shot in country music star Chris Stapleton’s home town, we put on two free concerts. One for the high school students, and the other, for the entire community.

As a first-ever concert for many of the locals, it meant a lot, and the donations made to Chris' former high school created a lasting impact. It was fun to help produce the concerts and events at the school, as well as our spots and videos.

We created a :60-second spot that debuted on the Academy of County Music Awards (AMA’s) show, but I think this long-form does a better job of explaining the whole program. Hope you enjoy.