This project took us across Korea and Japan, shooting in multiple cities for three weeks. We met wonderful people, saw amazing places, and attempted to represent the spirit and culture of each country within our work for P.F. Chang’s.

The purpose of the campaign was to showcase the food and spirit of Asia, and to educate potential customers that P.F. Changs is brining recipes and honor to its restaurants back home. Below are some of the spots we created, as well as one of the long-form stories.