The assignment was to launch a new vehicle to the people of India, an ambitious exercise from the very beginning. Shot across the country for more than three weeks, each new state provided endless arresting visuals, simultaneously met with production issues around each corner.

More than three months of research and planning went into building this shoot. My challenge was to appropriately represent the vastly different regions of India, its people, and customs. From the deserts along the Pakistan border, to the soaring mountains of the Himalayas, we found amazing sights all around.

This long-form cut, directed and edited by Mark Toia, showcases much of the beauty we captured, and some of the experiences that await new Jeep adventurers. The :60-second version is below.